Creating a bold identity with 3D graphs

Posted by:
Caroline Morley

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I love work in 3D as you might remember from my blog post on Irma Gruenholz’s modelled illustrations and Wellcome Collection’s 3D type. And I enjoyed the post last year by Scarlett on the 3D printed infographics by Belgian design studio Soon.

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Those infographics (see above) were created for the 2015 annual report of pharmaceutical company Ablynx. Well now the company has published its 2016 annual report and the company has turned again to Soon to create a bold, eye-catching design for what is essentially a really dull document (see below).

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While I wouldn’t recommend reading the reports, they are worth flicking through to see how the design team use the hands-on creation of the graphics as a key part of the visuals.

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This year Soon have scaled up their work and used Roy Lichtenstein-inspired primary colour palette and printers’ textures.

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You might also like to browse the Coming Soon portfolio on Behance. I particularly like the 2012 annual report they did for Ablyx where they scaled up the graphs and gave them a laboratory feel using a blue palette like this.

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GO TO SOON’S WEBSITE
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Data Visualisation, Designers, Graphic design

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