The Economist has long known that a paying readership is better than a bigger one. As media companies shift their focus from reach to revenue, learn how The Economist has partnered wit Piano to identify loyal readers, increase engagement and drive digital subscriptions. Watch the video
The British newspaper was previously using five separate online publishing systems, each of which larded up the publishing process with dozens of fiddly steps.
As publishers’ tablet dreams diminish, are smartphones picking up the slack when it comes to reading long articles online? A report out from the Pew Research Center tries to answer that question, and comes away with some reassuring findings: Yes, people are willing to engage with longer content (i.e., news stories over 1,000 words) on […]
Digital news continues to evolve, pushed by a variety of innovations in recent years, from groundbreaking new technologies like virtual reality and automated reporting to experiments on social platforms that have altered campaign coverage. This article highlights 10 key facts based on USA surveys and analysis
The year’s best covers, as chosen by the art director of The New York Times Book Review. When considering the book as a whole, I prefer that the interiors contain answers and the covers ask questions. To the extent that my favorite reading experiences empower me to confront uncomfortable truths and honest answers about people, […]
An interesting article about how the right typographic approach can make a difference between life and death. Seriously!
Adobe infographic and pdf report to read 55563.en.creative-dividends
“It’s difficult to get people to use your app”
This year’s report reveals new insights about digital news consumption based on a YouGov survey of over 18,000 online news consumers in the UK, US, Germany, France, Italy, Spain, Brazil, Japan, Denmark and Finland. This website contains data about the growth of tablets and smartphones, generational and country based differences in media usage. Also analysis […]
You know the importance of technology to the future of journalism has become a widely accepted fact when a prominent editor decides to join a new company because of its content management system. That’s what Ezra Klein told The New York Times about his decision to leave The Washington Post for Vox Media, a digital […]
The story always comes first, as it would in any newsroom, so the formats chosen are those that best present the story we’re trying to tell. In this particular case, the final formats you see are the result of constant discussion and evolution throughout the process as we discovered what the key parts of the […]
Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?
What we’re really doing at Circa is adding structure to information — and it could be the most powerful thing we do.. The assumed output of a reporter is the “article.” …There’s plenty of information in the text that’s produced, but how much of that information is structured? In a typical content management system (CMS) […]
It’s an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world’s greatest newsrooms. As bad as this report makes parts of the Times’ culture seem, there are two significant reasons for optimism.
First: So much of the digital work of The New York Times is so damned good, despite all the roadblocks detailed here. Take those barriers away and think what they could do.
And second: While it was a group effort — full list on page 3 here — the leader of this committee was Arthur Gregg Sulzberger, the publisher’s son and the presumed heir to the throne, either when his father retires in a few years or sometime thereafter. His involvement in this report shows that he understands the issues facing the institution. That speaks well for the Times’ future.
Each year, I keep a running list of exceptional nonfiction for The Best of Journalism, a weekly email newsletter I publish. The result is my annual Best Of Journalism Awards. I couldn’t read every worthy piece published last year and haven’t included any paywalled articles or many of the numerous pieces from The Atlantic that […]
General challenges to consider when choosing a HTML or the hybrid app approach: Weigh the costs of tweaking the HTML for each browser. The advantages of using a cross-platform language may soon be eroded if you need to customise your code for each browser version or operating system. Page rendering of Web content is not […]
An interesting online feature on the future of Chernobyl. Nice simple layout, bold imagery and 100% width videos.
It is very much a tactile experience, but not in the same way as print. It’s very hard to describe because we really don’t understand it fully yet ourselves. The best way I can describe it is as an x factor in the mathematic sense. We design something on screen and then put it on […]
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How do you measure success in the digital sphere? How should news organizations interact with their audience? What’s the best way to personalize content for individual users?
Some give readers greater access to reporters, while others strive to make members’ online reading experiences a bit less painful…Prices, too, vary widely: The New York Times charges nearly $600 for a year of its Times Premier subscription; Slate, on the other hand, is asking for just $50.
The article is no longer the atomic unit of news. It’s not dead. I didn’t kill it. But in the age of online – of “digital first,” as the Guardian defined its strategy this month – we should reconsider the article and its place. No longer do the means of production and distribution of media necessitate boxing the world into neat, squared-off spaces published once a day and well after the fact. Freed of print’s strictures, we are finding many new and sometimes better ways to gather and share information.
Possibly. Or, definitely, if you subscribe to the theory of the Gutenberg Parenthesis: the idea that the post-Gutenberg era — the period from, roughly, the 15th century to the 20th, an age defined by textuality — was essentially an interruption in the broader arc of human communication. And that we are now, via the discursive architecture of the web, slowly returning to a state in which orality — conversation, gossip, the ephemeral — defines our media culture.
“The user research and competitor analysis that we’ve carried out over the years have exposed some interesting facts regarding our markets. For example we have found that in the Russian and Middle Eastern markets, the audience predominantly expects to see hard news of a serious nature. Whilst in the Brazilian market there is a strong appetite for the softer quirkier news. “
The rise of the reader: journalism in the age of the open web.
Gutenberg Parenthesis: The web is returning us to a pre-Gutenberg state in which we are defined by oral traditions: flowing and ephemeral, like conversations. For 500 years, knowledge was contained, in a fixed format that you believed to be a reliable version of the truth; now, moving to the post-print era, we are returning to an age when you’re as likely to hear information, right or wrong, from people you come across. “The new world is in some ways the old world, the world before print” “If you went back to Ancient Greece, the way that news and information was passed around was, you went to the agora after lunch in the town square. This was unfiltered, multi-directional exchange of information“.
“Copies sold on Apple iPads and other tablets are, of course, where the growth is – but those editions still account for a fraction of overall sales and still fail to offset the decline in print. Digital sales of Vogue, for example, have grown by 3,898 copies since the second half of 2012 (3.78% of its total circulation) against a fall of 10,349 print copies at £3.99 apiece.”
1. Common ad shapes across editions – reducing unnecessary tweaks and edits between editions.
2. A more common international edition with common fronts and second fronts.
3. A possible move to a common running order between UK and international editions with World at the front of the run
4. Restrictions on the number of changes requested for US second edition.
5. A paring back of the UK 3rd edition.
6. A far more disciplined adherence to copy delivery times, and improved forward planning
7. An end to “octopus commissioning” — we need fewer commissioning channels. Equally, news editors must clearly identify priority stories.
8. Tighter control of pagination We need to ensure that we are serving a digital platform first, and a newspaper second. This is a big cultural shift for the FT that is only likely to be achieved with further structural change.