With a shining career in graphic design spanning four decades, Paula Scher is responsible for many iconic brands.
She is most associated with a bold use of typography in her designs and with all the work she’s done creating brands associated with the city of New York, especially for public theatres, parks and museums. She also created new logos for Citi bank and for Microsoft’s Windows 8 and Office 2010.
My personal favourite is the work that Paula did for the High Line – a public park created on a former raised railway track. Along with her team at design agency Pentagram, Paula created a strong logo which took inspiration from the former use of the land, and a brand identity that they applied to publications, maps, signs and merchandise.
Here is a video of Paula giving a lecture about how important “serious play” is in her design process.