Thinking outside the box and off the page

Posted by:
Caroline Morley

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I’ve notice an interesting trend recently of combining 3D models and photography to create original artworks for print.

Madrid-based Irma Gruenholz  creates models that are then photographed and Photoshopped into magical and eye-catching illustrations (see above).

The Wellcome Collection in London is a gallery space that looks at the relationship between health and culture. For their latest exhibition is called Bedlam, which explores mental health, the graphic design team commissioned a new typeface. For the cover of the catalogue, they then built the letters in spray-painted MDF and photographed them in a studio.

In an interview with It’s Nice That,  Wellcome graphic designer Lindsay Pentelow said: “We wanted the letters to have as much depth as possible, so we had flexibility in playing with the light and shadows when we shot it.”

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Drawing, Photography, Typography

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